With Search Ads Toggle, brands will be able to position their products and services based on relevance for each user of the platform
TikTok announced the launch of “Search Ads Toggle”, the new TikTok Ads Manager tool that allows brands to run their ads in the platform’s search page results.
Ads will be flagged as “Sponsored” and will appear in multiple positions within the search results page, positioned based on relevance to each user.
The community already uses the search field on TikTok to discover new content, find products, review videos, and explore trends. In this context, Search Ads Toggle emerges as a tool with high potential to bring closer and further personalize the connection between advertisers and potential consumers, explained Daniela Okuma, General Business Director at TikTok in Brazil.
Using the new tool, brands will be able to expand the reach of their campaigns and connect directly with consumers who are actively searching for information related to businesses and products.
The product was being tested in some markets in recent months and has already shown to generate results. An internal study by TikTok indicated that 70% of ad groups that had the functionality activated performed more efficiently than those that did not, including conversion results coming from ads in the middle of searches.
We are happy to continue innovating in the product offering and, above all, as it is a feature in TikTok search, which is already a reference on the platform. With Search Ads Toggle, brands will be able to engage with the community through a personalized advertising journey in the search field, concluded the director.
