Marina Falabella joins commercial director Joo Binda’s team
JCDecaux hired Marina Falabella as head of sales. Now, the executive joins the team led by commercial director Joo Binda. Falabella joins the vertical heads team, which includes Beto Lima, Bianca Amaral, Adroaldo Gomes, Liana Rolemberg, Rafael Krausz, and Roberta Sirota.
Marina arrives at JCDecaux after five years at Meta. In the market since 2007, with stints at companies such as Pag Seguro and Sprinklr, the executive has more than 5 years of international experience working in London, at Her Majesty’s Treasury, before taking on a management role at the British headquarters of TiE UK (The Indus Entrepreneurs).
Falabella also has a Master of the Arts (MA) in Media, Communications & Critical Practice from the University of the Arts London, with a degree in Communications from the Federal University of Juiz de Fora, and professional Public Relations from the London School of Public Relations.
