The meeting aimed to encourage discussions about the importance of the ESG Agenda
Last Thursday (23), Globo promoted, for representatives of the advertising market, an immersion in its ESG Journey.
Executives from brands such as Magalu, Claro, guas do Rio, Americanas, Banco Sicoob, Gerdau, Fundão Bradesco, Bradesco Seguros, Braskem, Estício and Banco do Brasil, in addition to the agencies BETC Havas and Almap, participated in a visit to Estdios Globo, in Rio de Janeiro, guided by leaders of Globo’s Agenda 2030 commitments.
“Globo’s ESG is not about Globo. much more than that. Daily, with our content and throughout our operation, we draw attention and invite Brazilians, and also our partners, to reflect on the importance of a more balanced, a more sustainable world, for future generations. We understand that this journey is a marathon, not a sprint. And that is why our commitment is to give visibility to everything we do in our daily lives and which meets our goals and ambitions for 2030 “, stated Manuel Belmar, general director of finance, legal and infrastructure at Globo, during the event.
The meeting ended with a visit to the water treatment plant, the waste plant, the multipurpose sets used in various productions, in addition to touring the scenographic cities where Globo stories are recorded.
(Image credits: Roberto Teixeira/Globo)
