Created in partnership with TBWA, LG’s action seeks to connect the brand to an audience that believes in the power of positive changes.
Created byTBWAa collective formed by advertising agencies, the new campaign from LGproduced by Vetor Zero/Lobo, brings the film Better Choices Make A Better World (in free translation, Better Choices Make a Better World), which encourages people to do small sustainable practices on a daily basis to contribute to big changes in the world.
Check out the video below:
The campaign, represented by the protagonists Jack, the natural food advocate, Jane, the upcycling queen, and Marjorie, the flower rescuer, portrays the characters living a normal life until they are “poked” by a human hand, which awakens them. to make smarter and more sustainable decisions. With the help of LG appliances, which help the protagonists reduce food waste, reuse used clothes and adjust the ideal temperature for growing plants, they manage to make the world a better place.
To tell this story, a miniature scene was created, full of textures, designed to be 100% recycled.
“To bring the characters to life, we used CG animation, scale models, simulating a stop-motion film with clay dolls, says Alberto Lopes, partner and executive director of Vetor Zero.
In addition to raising awareness in society about sustainable practices, the film Better Choices Make A Better World is also competing as a finalist at Ciclope 2023, a Berlin festival dedicated to advertising films, in the CGI (Computer Graphic Imagery) and Character categories. Design (Character Design, in free translation).
Follow Adnews on Instagram,LinkedIneThreads. #WhereTransformationHappens
