Campaign developed by AlmapBBDO has the motto “Irritatingly Irresistible”
Cheetos announced the launch of the Crunchy line in Brazil with a campaign that aims to highlight the crunchiness of the new product from the PepsiCo snack brand.
With the motto “Irritatingly Irresistible”, the campaign developed by AlmapBBDO highlights that it is impossible to go unnoticed by the crunching noise while someone consumes the product.
“Cheetos Crunchy brings Brazilian consumers a completely new experience. We want to bring the brand’s relaxed concept, and show consumers, in a fun way, that we are expanding our portfolio with a product proposal that is very different from what we currently have in the portfolio”, said Daniel Camillo, Director of Cheetos in Brazil.
The brand will have a team of influencers and message amplifiers to invite consumers to discover the launch and taste the two flavors, Super Cheddar and White Cheddar.
Over the next few months, special actions will be developed on social networks, out of home, interactions at points of sale.
