Signed by AlmapBBDO, the play will be released during the break of the soap opera Terra e Paixo, broadcast on the Globo network, this Monday (27)
Boticário presented its campaign for Christmas 2023. This year, the brand is proposing a debate and reflection on excess stimulation with the aim of encouraging people to resume genuine connections.
The piece entitled “Seja Um Amor Presente”, signed by AlmapBBDO, portrays, in a metaphorical way, the presence and absence in interpersonal relationships, exploring the different stimuli that impact perception and that generate distance between people.
During the video, accompanied by the soundtrack of Ill Be There, de Jackson 5, There is a change in the behavior of the characters, who begin to experience genuine presence in routine.
To honor every tree in Brazil with a small bag from Boticário as a gift to someone dear, we always seek a very emotional tone to generate identification and conversation on the biggest date in our calendar. We understand that we are agents not only of raising awareness, but also of debate and behavior change. Therefore, we chose to provoke a reflection on how the best gift we can give someone this Christmas is to be there, in the moment, with our mind and heart, without distractions, without dividing our attention and creating good memories, said Bruna Bus, director of Communication from Apothecary.
The official launch of the communication on open TV and on all Boticrio networks will take place this Monday (27), during the break of the soap opera Terra e Paixo, broadcast on the Globo network.
The promotion strategy designed with the aim of generating deeper and more integrated connections with the audience will feature the participation of the characters Anely (Tat Werneck) and Cristian (Felipe Melquiades).
Furthermore, the promotion of the campaign will rely on a 360 strategy with activations on profiles on the brand’s social networks to generate public reflection. In a regionalized deployment, the initiatives cover around 20 cities across Brazil and connect by spreading the residual message of present love, with cultural presentations, Ferris wheels, Christmas trees, ambiance of streets and public spaces, in addition to flying actions.
In the brand’s three concept stores, located in So Paulo and Curitiba, in addition to several exclusive experiences designed for the period, consumers will also be able to experience all the magic of Christmas, with a special decoration developed with Doodle art, signed by artist Mauro Martins.
The campaign also had a launch event last Sunday (26) with a show of 350 drones in front of the Obelisk in Ibirapuera Park. Furthermore, the night was marked by the participation of a choir, which performed the songs Por Tempo, by Cssia Eller, Tempo Perdido, by Legio Urbana, in addition to the campaign theme Ill be there.
