With creativity, Unilever seeks trophy at the Cabor Award 2023

Thank you for reading this post, don't forget to subscribe!

A Unilever is in the race for the title of Advertiser of the Year at the 2023 Cabor Awards, and the voting campaign that the company designed to win your vote is as unique as the brands that are discreetly part of your daily life (and that of all Brazilians).

Unilever brands don’t ask for permission to enter your home, they are simply already there. In a surprisingly good-humored advertising film, the company simulates a horror film, where the marketing teams of the group’s more than 35 brands invade domestic space in an irreverent way, playing with the fact that most people You don’t know that recognized brands in the market, such as OMO, Dove, Kibon, Hellmanns, Me Terra, Rexona and others, belong to the group.

But why vote for Unilever in Cabor 2023? The answer goes beyond the quality of the products you use daily. Unilever is present in 100% of Brazilian homes, whether through products or social actions that have positively impacted the lives of so many people.

In addition to inspiring through its communication, the company also made a non-negotiable commitment to essential values for a better world. Sustainability, diversity and innovation are pillars that support not only its brands, but also the future desired by society as a whole.

We, at Adnews, are die-hard Unilever fans and we need to praise this production that celebrates not only the products you know, but the team (or rather, the casting) that makes it all possible. Watch, have fun and, above all, vote for Unilever in Cabor 2023. Because when it comes to invading your heart and home, Unilever has already earned its place.