The event will take place between November 30th and December 3rd and is sponsored by Banco do Brasil, Bis, Fanta and Prime Video
The tenth edition of CCXP broke the record for sponsors for the event that will take place between November 30th and December 3rd, at So Paulo Expo, and is expected to receive 120 thousand people.
With 105 brands, the 2023 edition of the event will be sponsored by Banco do Brasil, Bis, Fanta and Prime Video. In addition to these, CCXP 23 will have Outback as the official restaurant, with products developed exclusively for the event and an activation entitled “spoon war”.
“In the 10th anniversary edition of CCXP we have a record number of brands participating in the festival. Some are long-time partners, others are arriving for the first edition, such as Apple TV+ XBox, Banco do Brasil, Claro and Ballantine’s. All preparing products and unforgettable experiences for fans. It is very gratifying to see the market’s recognition for everything we have built so far”, said Otavio Juliato, CCO at Omelete Company.
One of the debut brands at the event is Huggies, which will have the “Bebverso” stand with the aim of taking the public to the universe of babies with characters from the geek world in their “baby versions” such as Beb Medieval, Beb Aliengena and Beb Gamer. Among the activations, the brand will offer strollers for babies and children free of charge and will also offer the “Huggies Pool” to the public.
Warner Bros. Discovery has committed to presenting the biggest stand the event has ever had throughout its editions. With a space of more than 1,350m, the company’s proposal is to promote an immersive and nostalgic experience for fans, with exclusive content, conversations with talent and activities from the brands HBO Max, Cartoon Network, Warner Bros., Warner Play.
Nissin is also confirmed to be present at CCXP and will bring the Cup Noodles brand to the event. With an expanded stand, the company will also provide a dive into the universe of Genshin Impact, the renowned RPG game that captivates the public with its open-world adventures.
Another company that guaranteed its presence at the event is Mattel, which will have a stand signed by the MKT House agency and designed to surprise visitors, presenting the universe of the brands Barbie, Hot Wheels and He-Man and the Masters of the Universe. In addition, the Mattel space will also have a store dedicated to selling new launches and exclusive products.
CCXP will also have the presence of Netflix, Universal Pictures Brasil, Apple TV+, Mauricio de Sousa Produes and many others.
Finally, the first decade of the event will also be marked by a tribute to Xuxa, who turned 60 in 2023, and will have an exclusive panel to open the Thunder Stage program, on November 30th.
“Our mission is to offer an epic experience for everyone, combining the best of our content with genuine experiences for brand connections with the thousands of consumers who visit us”, added Juliato.
