In addition to being a celebration of culture and joy, the Carnaval Brazilian betting also presents itself as a unique opportunity for betting sites to connect with a passionate and diverse audience in an authentic and engaging way.
Brazil is a country of continental proportions, known for its beaches, stunning natural landscapes and of course, the famous Carnival, which is the biggest popular festival in the country, an event that transcends cultural borders and attracts the attention of people from all over the world.
The party attracts a massive and diverse audience, which includes people of all ages and backgrounds. Tourists from all over the world travel to Brazil to experience this unique festival. Additionally, social media plays an important role in publicizing the festivities, with millions of people sharing their experiences and favorite Carnival moments online.
This means that Carnival is the perfect time for betting sites in Brazil to connect with an audience looking for entertainment and fun.
Bets on Carnival
Carnival isn’t just about samba and dazzling costumes. It is also a moment of healthy competition between samba schools. People place informal bets on which samba school will win during the party. This creates a perfect environment for betting sites in Brazil to promote their offers in an authentic and captivating way. They can create odds specials for carnival events, which not only attracts betting lovers, but also engages those who are enjoying the party.
One of the keys to successful promotion during Carnival is ensuring that marketing is authentic and respectful of Brazilian culture and traditions. Betting sites in Brazil can sponsor street blocks, samba schools or events related to carnival.
“Our strategic and creative approach to marketing brands iGaming aligns perfectly with the energy and emotion of Carnival. This festive period offers the opportunity to innovate in our marketing strategies, contributing to the cultural richness of Carnival. It’s a unique chance for brands to connect with a diverse audience and elevate the brand’s presence amid this extraordinary celebration”, highlights Alexandre Azevedo, head of Planning at marketing consultancy aunica.
They can also create marketing campaigns that celebrate the joy and diversity of Carnival, rather than simply using the event as a sales hook. This will help build a solid reputation and a genuine connection with the Brazilian public.
In 2023, Galera.bet was one of the sponsoring brands of Camarote Bar Brahma.
It is the first time that we are partnering with two of the country’s main carnivals, and being part of one of the most popular events in the world meets our strategy of continuing to expand in a segment that goes beyond sport, and is clearly growing, that is entertainment. , highlights Marcos Sabi, CEO of Galera.bet.
One of the largest sports betting companies in Brazil, ‘Aposta Ganha’ was present in 2023 at the main Carnival parties in Brazil, mainly in Salvador. In addition to actions to showcase the brand at the event, the company sponsored one of the main boxes, taking customers, influencers and brand ambassadors to live an incredible and unforgettable carnival experience.
Because we have Bell Marques, one of the main representatives of the Bahian carnival as ambassador, we could not fail to be present in Bahia. After all, Bell is confused with Salvador’s carnival and vice versa, says Ramon Lima, CEO of Aposta Ganha.
It is essential that companies engage in an authentic and respectful way. By doing so, they can make the most of this feast of colors, rhythm and joy to promote their brands and attract new audiences.
Ultimately, Carnival is not just a cultural celebration, but also a showcase of opportunities for brands that want to connect with the vibrant soul of Brazil and experience one of the most exciting events on the Brazilian calendar. It’s a party that never fails to surprise and delight, and betting companies have the chance to join in the fun in an authentic and memorable way.
To find out how your brand can participate and make the most of this festive period to connect and engage the Brazilian audience, you can contact the consultancy team aunicaspecialized in the iGaming sector and partner of the main producers responsible for official Carnival shows and events.
Headquartered in São Paulo, Brazil and another operational center in Florida, United States, aunica Interactive specializes in data-driven digital marketing, focusing on sports betting, poker and eSports.
We offer a repertoire of activations, both in the physical and digital environment. Everything for brands to gain even more prominence and engage new customers, explains Azevedo.
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