With great humor, Dani Calabresa and influencers offer insights into saving habits on the OLX platform.
A OLX, one of the largest online buying and selling platforms for used items in the country, launches this Thursday, the 16th, the second phase of the Economizados Exigentes campaign, which highlights, in a humorous way, Brazilians’ habit of saving money when making their purchases and who make a point of choosing quality products and trusted brands. And, this time, the initiative features innovative actions, such as FOOH and the participation of names such as Dani Calabresa and influencers such as Esse Menino, João Pedrosa, Heitor Bernardes, Maellen and Kau Ramos in social media activations.
On one of the fronts, Dani Calabresa heads Support for Demanding Savers and clarifies, with good humor, the main doubts, also providing tips on how to save money and make the best deals within the platform. In another activity, influencers Esse Menino, Joo Pedrosa, Heitor Bernardes, Maellen and Kau Ramos share their habits as demanding savers when purchasing used items such as cell phones, notebooks and video games through the platform.
For FOOH (Faux Out Of Home), a video that relies on images generated by computer graphic imagery (CGI), with a hyper-realistic Out of Home (OOH) setting, the brand’s creatives designed giant balloons falling on the shore of a beach which reinforce the concept of being a demanding saver. The content is now available and can be seen below:
The first phase of the action took place between the first fortnight of September and October and included a series of activations, including an advertising film broadcast on the main digital platforms and on the brand’s proprietary channels, a special landing page with essential items for savers demanding activities, in addition to engagement actions on social media and content with influencers such as Bárbara Coura and João Vitor.
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