Inspired by the character ‘Reprter Doido’, the influencer will circulate around the event interviewing and challenging people
Old Spice will be present at CCXP 2023 with the “Insane Resistance” campaign, which will feature an action to promote “insane protection with epic fragrances”.
The initiative, designed and produced by Snack Content, was inspired by the character Reprter Doido by Diogo Defante, who already has a connection with the brand and will walk through the event that takes place between November 30th and December 3rd dressed as Old Spice in bar. interviewing people.
“At Old Spice, we have the challenge of creating a real and personalized connection with our consumers, to bring our products in a relevant way as a great solution to combat sweat and bad odors. We are very happy to announce our participation in CCXP and partnership with Diogo”, said Marina Brasil, Marketing Director at Old Spice.
The comedian will also provoke small challenges, unusual dances and confrontations between cosplays.
“The creator’s opportunity to teach in a playful and fun way how to use the product, also demonstrating its benefits. Thinking and acting like a creator is our mantra and Old Spice takes exactly this to a brand action, going beyond the obvious.” comments Vitor Knijnik, Co-CEO of Snack Content.
