Carol Patrocinio and Andr Leotta join the other DCs and ECDs led by the agency’s CCO, Dani Ribeiro
WMcCann announced two additions to its creative team: Carol Patrocinio and Andr Leotta.
The duo will join the other DCs and ECDs led by the agency’s CCO, Dani Ribeiro, to take new perspectives on the creation, execution, implementation of ideas and projects for Chevrolet.
Carol and Leotta combine valuable experience in social and content with a very high-level understanding of creativity and craft, a combination that is now fundamental to success, from strategy to measuring results, said Dani Ribeiro, CCO at WMcCann.
With a 20-year career, Carol Patrocinio graduated in Journalism from the Methodist University of São Paulo and has stints at Africa, Remix, New Content, Trip, UOL, iG, Vrgula and Yahoo!, where she played strategic roles in different areas such as Creative Director, Head of Digital and Head of Social CRM, a multidisciplinary team that contributes to the agency’s creative process.
As Creative Director, she developed projects for brands such as Marisa, Ambev, Popeyes, Kwai, Azul, Hemmer and Hering. In digital, she was in charge of brands from different segments such as Heinz, Quero, Skol, Brahma, Budweiser, Sadia, Qualy, Deline, Claybom, Perdigo, Accor Hotels, Facebook, Instagram, Twitter and Vivo.
I’m excited for this incredible opportunity, which will mean thinking differently in a market that seeks to expand its communication by making it increasingly digital and aligned with consumer habits, highlighted Carol Patrocinio.
J Andr Leotta joins the team bringing a vast experience of four years at Publicis Brasil, eight years at AlmapBBDO and stints at Jung Von Matt, Mohallem/Artplan and McCann Erickson (currently WMcCann).
Graduated in Advertising from Csper Lbero and in art direction from Miami Ad School, he created projects for brands such as Heineken, Tiger, Braskem, Volkswagen, Ambev, Bradesco Seguros, among others.
I return to WMcCann seventeen years after having worked at McCann Erickson, but with the same butterflies in my stomach as a beginner in my advertising career. Now, I can say that I have the maturity developed to take on the business challenges that lie ahead”, added Leotta.