The new feature will be strategically applied to digital media, generating identification of videos, proprietary music tracks and internal actions
Toledo do Brasil announced the launch of the Prix sound signature. The novelty was the result of a study that involved the brand’s concept and the weight of the history it built over decades.
According to Flavio Torres, communications and marketing analyst at Toledo do Brasil, sound identity is an objective way of ensuring that the brand is memorized and emotionally associated in people’s daily lives.
“Before, in marketing planning, audio was left in the background, but we identified that a specific sound can impact people without them even realizing it. Creating a sound signature will differentiate us in the market, create memories with consumers, new experiences for the brand and even mark a moment in the company’s history over time, explained Torres.
The brand’s sound identity will initially be applied strategically to digital media, generating identification of videos, proprietary music tracks and internal actions.
For the future, the company aims to insert the sound signature in other situations such as products, software, commercials and brand experiences, generating an even greater connection between the public and Prix solutions.
