A adidas in partnership with Fundao Gol de Letra, it promotes the development of young people in communities through sport. Between November 28th and December 31st, adiClub members will be able to convert their points on the adidas app and website into donations to change the lives of thousands of children and young people.
In addition to gaining exclusive benefits, such as discount coupons and early access to launches, adiClub members will be able to help transform a multi-sports court into a more accessible and egalitarian space for a community served by Gol de Letra, in addition to sponsoring preparatory courses for young people of the Foundation.
To participate, loyalty program members simply visit the brand’s website or app to contribute fixed amounts of 100 points, which will be converted into reais, as many times as the donor wants. And the adiClub level will not be affected by the donation.
Like adidas, Fundao Gol de Letra uses sport as an instrument of transformation, working on the integral development of children and adolescents and the communities where they work through sport, culture and job training. Furthermore, it helps to disseminate practices that contribute to social transformation. Over the 25 years of existence, the institution has served more than 27 thousand young people.
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