Renato Cariani revolutionizes fitness fashion with store at Shopping Ibirapuera

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Businessman and influencer Renato Cariani’s fitness clothing store will be launched this Friday (01/12).

The maromba universe will have a weekend full of style and technology. Businessman, YouTuber, teacher and athlete Renato Cariani will open his first store specializing in fitness clothing this Friday (01/12) inShopping Ibirapuerain So Paulo.

Cariani entered into a partnership with Fabiano Magnani, Italo Costa and Conrado Almeida, the creator of the ARMYBR brand, to open a store based on Fashion Tech (from the English, Technology Fashion), with products that offer the most technological in the field of fitness, as well as, of course, great comfort.

Check out Cariani’s post about his new store below:

Thank you for allowing me to share this achievement with you, shared the businessman on his official Instagram account.

Among some of the brand’s biggest challenges is the way in which it will provide a sensorial experience for the consumer and how it will disseminate the Athleisure concept, which consists of pieces aimed at casual or elegant fashion, in addition to the fitness proposal.

Despite the challenges, the brand promises to be a success both with the YouTuber audience and with people who will be willing to embrace this new fashion concept. In this sense, the Marketing Manager of Shopping Ibirapuera, Ricardo Portela, shared that he is very happy to welcome the brand’s first store aimed at those who follow a healthy routine.