The space will be officially opened on December 2nd and marks the beginning of the partnership between the financial institution and the park
Nubank began its Christmas actions with the inauguration of a 57-meter-high, purple tree made of LEDs in Ibirapuera Park.
The space will be officially opened on December 2nd, starting at 7:30 pm, and will be open for visits until January 7th.
“As a brand, we have the constant objective of providing unforgettable moments for our customers and we believe that Ibirapuera Christmas is a unique opportunity for this. This sponsorship also reinforces our commitment and focus on the high-income segment. Over the last few months, We have invested in several partnerships and exclusive activations so that our Nubank Ultravioleta customers can have incredible family experiences”, said Juliana Roschel, marketing director at Nubank.
In addition to the traditional Christmas tree, the bank’s customers will be able to participate in an immersive Christmas experience, promoted by Nubank Ultravioleta. The action marks the debut of a partnership between the financial institution and Ibirapuera Park.