Cif is promoting an OOH action in the city of São Paulo, created by Soko. The brand, which receives several “declarations of love” from customers, adopted the nickname Cif Limpeza Milagrosa and, to communicate the new name, decided to pay homage to fans by spreading responses to social media interactions.
In the case of the fan who declared “F*** you, Cif Cremoso pfto”, the brand responded in a panel with the words “A bit foul-mouthed, but I’ll clean it up”. Another example is the OOH available at boarding and disembarking and throughout Congonhas Airport, which responds to the comment Passo Cif Creamy in EVERYTHING, I even take it to travel with “1 class cleaning that says, no?”, among others.
Furthermore, the brand also invited some celebrities and digital influencers to respond to the statements made by the CifLovers community on the internet and, since November 14th, Blogueirinha, Rafa Brites, Carolina Ferraz and other names, invaded social networks and commented in a The tweets from Cif Limpeza Milagrosa fans are fun.
“Cif has a large fan base that is already used to talking about the product on social media. For Cif Limpeza Milagrosa, we want to continue building this communication in an organic and true way. The aim is to show, through real comments, the miracles that this product does”, stated Gabriela Lairana, Cif Marketing Manager.
The initiative also has the help of a squad composed of Esse Menino, Ellen Milgrau, Pepita, Isaas, Carolixas, among others with different formats and content on the X, Instagram and Tik Tok platforms.
