Completely online tool allows you to edit photos and videos to create marketing campaigns without the need to install programs on your computer
Carefully created and edited images and videos are cornerstones of a successful marketing campaign. Part of the importance of this type of content lies in its visual nature.
Capable of engaging more than text-centric content, visual media has become indispensable for marketing strategies aimed at an audience whose attention is increasingly difficult to retain: social media users.
According to Gloria Mark, PhD in Computer Science at the University of California, “our ability to focus on what is shown on a screen is declining.”
In an article published in CNN Health, the results of Mark’s research indicated that the ability to focus in 2004 was 2 and a half minutes.
Over the years, this total progressively decreased until reaching the average attention span that we dedicate to a screen in 2023 of approximately 47 seconds, that is, 103 seconds less than the value measured by the scholar almost two decades ago.
By utilizing a variety of techniques and resources that allow you to create and edit creatively, you can make the most of visual and video content to quickly capture users’ shifting attention.
In this context, CapCut, a free online video and photo editing tool, proves to be an ally for the professional in charge of the challenging task of creating content capable of engaging and having repercussions on social media.
CapCut features to creatively create and edit content
Available for free and completely online, CapCut has multiple video and photo editing resources that will raise the quality level of content created for marketing campaigns in the digital environment.
One of the main differentiators offered, which makes the editor more than a solution for modifying videos and photos, is the CapCut creative package. It is a creation center that brings together graphic design tools in an environment that enables team collaboration.
In other words, a group of professionals can work on the same marketing campaign in a shared digital environment. What’s more, having access to professional editing resources without the need to download several heavy programs that may not be compatible with the computers available to team members.
The collaborative aspect is just one of the features that CapCut has to offer.
Discover the other features and how you can use them below:
Simplified access and interface
As we mentioned, CapCut offers editing tools for free, with no charges. Therefore, the user does not need to spend money to create their marketing campaigns.
The first step to taking advantage of or just trying out all the tools is creating a user account or logging in, if such an account has already been created.
In order to ensure practicality and speed at this stage, the website allows access through an existing account on one of the following platforms: Google, Facebook and TikTok. If you don’t want to reuse your accounts, simply create one by entering a valid email address and creating a password.
