Executive was VP of the area that included performance
Having worked at J. Walter Thompson and Ogilvy Brasil, Helosa Goldman is no longer in charge of the media division at Leo Burnett Tailor Made. She has been with the Publicis Group agency in the Brazilian market since 2021.
At the agency, she received an invitation to be a judge at the Cannes Lions International of Crestivity in 2023 in the Media Lions competition and was one of 16 Brazilian women present on juries at the event organized by the English company Ascential.
The source of propmark He does not know whether Helosa made the decision on her own initiative or whether she was terminated by Publicis. The source guarantees, however, that layoffs are scheduled for this year.
The source also clarifies that there are studies to formalize a company to centralize the purchase of media from all its agencies similar to WMS, from WPP, and MediaBrands, from Interpublic.