O Primavera Sound So Paulo announces the activations and experiences of partner brands that will be available to the public throughout the two-day event at the Interlagos Circuit. In total, the event will have four stages with more than 40 acts including national and international artists of different musical styles.
Presented by Coronathe festival has a partnership with beer from Ambev for the first time. To this end, Corona has prepared a series of initiatives to inspire moments of disconnection from the routine and live more life outside in contact with nature. The Corona space will be completely zero plastic, designed by renowned architect and designer Marko Brajovic, recognized for its for creations that combine technology and sustainability, inspired by the shapes and textures of nature, where the public will be able to relax with an ice-cold Corona with lemon, participate in actions to win exclusive gifts and enjoy the event. The brand will also have an exclusive reusable cup made from 100% plastic collected from the oceans and which can be purchased at the Corona space, among other actions.
Reusable cup made from 100% recycled plastic collected from the Brazilian coast (Photo: Disclosure/ Corona)
The official payment method, Bank of Brazilaims at the festival to connect sustainability to fashion, showing that it is possible to give a up look and live your authenticity while taking care of the future of our planet. The environment encourages conscious consumption through UpCycling fashion.
In space (RE)use, in partnership with BB, the collective ‘Revoada’ created a line of exclusive accessories to discover and experiment using waste as a creative source. In the live (RE) area, participants will experience authenticity firsthand and create unique visual effects on the body with Body Marbling. In the (RE) create space, visitors will be able to use their creativity and customize clothes and accessories with exclusive art in their own way.
O TNT Energy Drink, official sponsor of the 2nd edition of Primavera Sound So Paulo, prepared the ‘TNT Club’, a dance floor with an energizing atmosphere, connected to national music trends and rhythms, where no one will be able to sit still. At TNT Club, the public will be able to enjoy exclusive shows with current artists, such as DJ KL Jay, MC Carol, Vhoor, DJ Gabriel do Borel with Rebecca and MU540 with Urias.
The brand also has a space with a bar, where you can try the exclusive TNT scratch card, created especially for the Festival, a new way of consuming the different flavors of TNT Energy Drink. Furthermore, the brand presents DJ TNT, an Instagrammable space that simulates a real DJ booth for the public to register their presence at the event.
The rhythm of summer Neutrogena will invade Primavera Sound. With promoters applying products throughout the event, Neutrogena will ensure everyone’s skin is protected, hydrated and dry. O stand It includes a product testing area, a rest area with puffs, sockets for charging cell phones, hairdressers and makeup artists for reapplying sunscreen and touching up makeup.
Participants will be able to try the products, cool off in the water fountains and dance in the cabin to the exclusive sound of Neutrogena, created by Marina Sena and Rachel Reis, with the chance to win prizes. In addition, the activation of Skin 360, artificial intelligence that recommends a personalized skin care routine in just a selfie.
A Coca-Cola FEMSA Brazil bring to Primavera Sound So Paulo a mixology experience signed by Schweppes. With Instagrammable spaces and promotional actions to accompany drinks made from the brand’s portfolio, the activation will provide the public with a covered bar, with a LED panel background, designed to deliver a different look both during the day and at night.
Jameson joins Primavera Sound So Paulo to tell this story of connection and musical celebration together, through a personalized activation with a bar and identity designed for the festival and its audience. This initiative is linked to the ‘Jameson Junto’ campaign promoted by the Irish whiskey brand that promotes connections, being together and sharing moments with those we care about. In addition, Jameson also has a great connection with culture and music, with a best-selling drink at festivals, Tea & Lime. Upon activation, count on photo opportunity interactive for the public to record that incredible moment with friends, in addition to tasting the refreshing Jameson Tea & Lime and winning exclusive gifts.
A LATAM Airlines invites you to travel without borders through music. The official airline of Primavera Sound So Paulo, brings to the festival an Instagrammable space where participants will have fun recording videos for their own social networks: the ‘Truck LATAM’. Anyone who participates in the activation can compete for a trip with a companion to Barcelona, one of the international destinations operated by LATAM. Anyone there will also be able to win a personalized and 100% sustainable bag, made from uniform fabrics and other materials that would otherwise be discarded, but which gain new life through the Segundo Voo project, carried out in partnership with the sustainable fashion company, Revoada .
Official partner of Primavera Sound So Paulo 2023, Tic Tac offer a special structure in the shape of a grandstand to welcome Festival goers. In the space, characterized by the positivity and soft refreshment of Tic Tac, the brand will guarantee a rest area in the middle of the party, with Instagrammable points and the delivery of gifts to those who want to register their love for the gum, tagging the official page, @tictacbrasil. Over the two days of the event, Tic Tac will also ensure the unmistakable flavor and refreshment of its different flavors in an itinerant manner, guaranteeing all participants a smooth refreshment for every moment of the festival.
Making its debut at major festivals in Brazil, Aperol arrives at Primavera Sound So Paulo with a focus on promoting its most famous and refreshing drink, the Aperol Spritz. In addition to the drink being present in all bars at the festival, the brand will have a proprietary bar, in the shape of its iconic cup, where the public will receive exclusive brand gifts such as raincoats, bucket hats and of course: lots of Aperol Spritz. Furthermore, from time to time, the bar will feature a ‘Spritz Yourself’ moment, with special lighting and bubbles coming out of the top of the glass, strengthening the ‘Light as the sunset’ concept.
J Hellmanns will bring the irresistible taste of real mayonnaise to one of the main events of the year in the country, Primavera Sound So Paulo. The brand will be a partner of the festival and will have activities in which fans will be able to immerse themselves in the delicious universe of Hellmanns. The brand seeks to further expand the gastronomic experience of the event by offering the public several Hellmanns sauces and mayonnaise for free, so that people can add them to what they are eating, leaving their meal with the irresistible flavor that only Hellmanns provides. The products will be available through experimentation islands spread throughout the festival, as well as through street vendors.
The Primavera na Cidade (heat) shows will take place on November 30th and December 1st.
Serbian
2 edition Primavera Sound So Paulo
December 2nd and 3rd, 2023
Interlagos Racetrack | Av. Sen. Teotnio Vilela, 261, Interlagos So Paulo (SP)
Buy your ticket at official event website
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