Agency, which celebrates three decades in 2023, wants to cover the B2B and B2C markets
The Ana Couto agency, which celebrates 30 years in 2023, presented a rebranding that redefines its positioning in the market. One of the most visible aspects of this rebranding is the joining of the brand’s names, consolidating itself as anacouto.
According to the agency, the merger of names represents not only a visual change, but symbolizes the transition to an integrated agency model, covering the B2B and B2C markets in a multidisciplinary way. The option for lower case communicates simplicity and accessibility, while the human and collaborative essence remains central.
In the collective, according to the agency, anacouto stands out as a symbol that goes beyond visual identity; an invitation for everyone to be part of the narrative, represented by the character CoutoEu, CoutoVoc, and all CoutoFs and CoutoLovers.
When presenting its rebranding, the anacouto agency begins a series of actions that take place over the months, until the official launch of its book The (r)evolution of branding, by Editora Gente, scheduled for February.
