Brand to be the exclusive betting partnership of the European championship
Kaizen Gaming has announced that Betano will be the official global sponsor of UEFA Euro 2024.
The brand will be the exclusive betting partnership for the European championship that will take place in Germany between June 14th and July 14th next year.
“We are excited to partner with UEFA for the upcoming EURO 2024 tournament. This collaboration is a first for the industry and expresses our passion for football, as well as our mutual commitment to innovation and excellence. We are very excited to be part of this celebration of sport and look forward to improving the overall fan experience by delivering unparalleled entertainment through responsible gaming during this highly anticipated European Championship,” said George Daskalakis, founder and CEO of Kaizen Gaming.
The new UEFA season marks the first time the league has partnered with a betting company. Under the agreement, fans will have the opportunity to place bets before or during games.
“We are delighted to welcome Kaizen Gaming and its Betano brand as an official partner of UEFA EURO 2024. Betano is a leading digital sports betting operator, with a focus on cutting-edge technology and responsible gaming. We believe its expertise in the sector and affinity with football make them a great option for the tournament”, added Guy-Laurent Epstein, UEFA Marketing Director.
