Annual report analyzes application performance and potential, highlighting mobile games with growth potential of 53.5%.
AAdjusta measurement and analytics platform, launches the annual edition of the Mobile Growth Report, a report that helps determine the performance and potential of applications and marketing of applications in different markets. According to research, thegames for mobile performed the best among all verticals in the world, with a potential growth rate of 53.5.
The research reveals theGrowth Score(Growth Score) based on Adjust’s 2,500+ apps and performance during the first half of 2023. The score incorporates three key metrics: install volume, effective cost per install (eCPI), and lifetime value (LTV).
Based on Adjust data from the first half of this year, the global average mobile growth score across all verticals is 29.9.
Brazilian mobile market
According to Adjust’s analysis, Brazil was the third fastest growing market globally, with a Growth Score of 29.3, behind only India, 31.2, and the United States, 29.4. Utility applications, such as search engines, VPNs and authenticators, showed a growth score of 26.3, slightly below the Latin American average of 26.9.
Latin America has become one of the most exciting areas of mobile growth in the world, with more than half of the population using apps more than before the pandemic. Despite the notable growth of Brazil and Latin America as a whole, the report demonstrates a growth potential that is still little explored by marketing professionals in the region, which demands the creation of highly personalized and regionalized campaigns, analyzes Flvio Levi, LATAM Sales Director by Adjust.
Cenrio global
Worldwide, shopping apps secured the second highest growth score, with 43.2. Travel apps also showed strength, with 41.6 points, followed by financial apps, with 34.1, and food and drink apps, with 32 points.
Global growth can also be explained by the increase in the number of internet users. In July 2023,there were 5.19 billion Internet usersworldwide, compared to 4.9 billion in 2021.
Mobile Growth Report
The report reveals insights into more mature markets and also shows how emerging markets can be a source of untapped user acquisition (UA) growth.
To learn more, download the complete e-bookhere.
*Cape photo: iStock
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