The WMcCann agency was responsible for the campaign, which includes a film with artists
Happy Holidays must have Fiesta Seara, the Seara theme for Christmas this year. The brand’s proposal portrays the joyful and fun Christmas of Brazilians, with a tropical, intimate and family atmosphere.
Signed by WMcCann, the campaign brings together the voices of Martinho da Vila and Tiago Abravanel in a new version of the song Festa, now called “Fiesta.
Chef Claude Troigros and brand ambassador Ftima Bernardes prepare Fiestas Seara to celebrate with Sabrina Sato, actress Juliana Alves, presenter Tiago Oliveira, Martinho da Vila, Tiago Abravanel and the neighbors on the street.
Casa Fiesta Seara, hosted by Sabrina Sato, is located on Rua Oscar Freire, in So Paulo, and is in operation from this Friday (1).
The initiative, also created by WMcCann, will feature real-time content generation, keeping viewers entertained and inspired. On social media, both Sabrina and the other guests will produce content such as tours of the place, tips and Christmas information, making this experience even more surprising and delicious.
The execution of the project, production, connection with partners and influencers was carried out by the Samba agency, from Holding Clube.
