The brand’s Christmas campaign brought together the queen of shorties with the Mar do Amanh Orchestra and the Rocinha Music School Choir
Reserva announced the launch of its Christmas campaign. This year, the play stars Xuxa and features pieces that are part of all pica-pau brands.
In communication, the eternal queen of the shorties joins Orquestra Mar do Amanh and the Rocinha Music School Choir for a performance of Lua de Cristal in a remix made by singer and music producer, Michael Sullivan.
“We created a Christmas campaign with a strong message that we have in the Reserve all year round. We brought all the affection, dreams, hope and everything we can achieve together for this time of year. Time for togetherness, joy and sharing, creating affectionate memories with perspectives for a more promising and prosperous future for all the brand’s friends, partners, employees and customers”, said Rony Meisler, co-founder of Reserva and CEO of the AR&Co Group.
Items in the collection include a drop of t-shirts with Xuxa-themed prints, sneakers, bonnets, sweatshirts, customizable jackets and the oversized t-shirt.
For this Christmas, all jeans pieces can be personalized with patches and brooches from the queen of shorties’ universe at Jeans Bar, located in the Reversa store, at Shopping Leblon, in Rio de Janeiro.
The campaign began running on December 1st, on social media and open TV, in addition to videos and photos of the entire creation process of the action.
