Developed by Casa Darwin, the campaign aims to bring the brand closer to the younger public
Polenguinho launched a digital campaign focused on Rio de Janeiro with the aim of strengthening ties with younger audiences.
The communication has the central message “When you get hungry, Polenguinho, it always goes well with you”, which reflects the brand’s new positioning and highlights the product as a practical option to satisfy the sudden feeling of “Fominha” at the most diverse times. of the day.
“Although we already have a high level of brand awareness and are adored by the adult public, our challenge is to be a brand desired by all generations. We want to strengthen this connection with the youth public and present Polenguinho as an ally for parents at the moment children’s hunger”, said Tatiane Brando, the company’s Marketing Director.
Developed by Casa Darwin, the campaign features seventeen 15-second films for social media (TikTok, Instagram and YouTube), actions with digital influencers and point-of-sale material with the character celebrating the diversity of situations in which Polenguinho finds a way your Fominha.
The aim is to present “Fominha de Polenguinho” as a character, who appears on the most varied occasions such as swimming class, football, school, marathon series and many others.
Through this action, the brand seeks to open the doors to a new era of connection with a younger, digitally engaged audience.
“The campaign brings the joy, language and speed that new generations like, in the formats and platforms they appreciate. We believe that the initiative will help this iconic brand remain iconic for many decades, with fun and intelligent communication”, added Rodrigo Leo, partner and Creative Director at Casa Darwin.