Last Wednesday (29), the Promotional Marketing Association (AMPRO)released first-hand, through its official Instagram account (@amprooficial), the shortlist for the 23rd AMPRO Globes Awards.
The jury for this year’s awards edition is Dilma Campos, founder and CEO of Nossa Praia, head of ESG at B&P Partners and advisor at AMPRO, together with Felipe Simi, founder, CEO and COO of Soko and president of the Diversity Observatory in Advertising. More than 170 jurors also participated, with different backgrounds and experiences, aligned with the entity’s principle of giving prominence to representation such as gender, age and geographic distribution.
Of the 467 registered cases, 28% are on the published shortlist, in which the jury chose the best in the following 17 categories: Creative Business Transformation; Best Brand Building; Best Product Launch; Best Integrated Communication Campaign; Best Idea or Concept; Best Brand Experience; Best In-Person Event; Virtual or Hybrid, Best Promotion; Better Use of Public Relations; Best Entertainment Action; Best Branded Content Social or Influencer Action; Best Sponsorship Activation; Best Incentive Campaign; Best Trade Marketing Execution; Best Trade Marketing Campaign (Multichannel); Best Brand Loyalty Campaign and Best B2B Campaign. In addition to the special awards: Agency of the Year; Grand Prix and for the first time, the ESG Grand Prix.
“The AMPRO Globes Awards jury is a reflection of the institution’s culture. We are looking for communication and marketing professionals, beyond the Rio-So Paulo axis, of different age groups and genders, always guided by racial verticality. They are creatives, advertisers, agency professionals and academics, entity members and the press, and this year, we also included the new addition of students with high academic performance, because we believe in the plurality and power of new entrants in our market”, says Heloisa Santana , president of AMPRO.
The winners of the 23rd AMPRO Globes Awards will be announced on December 11th, during the activities of AMPRO’s 30th anniversary event, which will take place at Blue Note, in So Paulo, where the trophies will be awarded. On this day there will be three talks on the trails of people, Creators and Technology & innovation, and ESG as a vertical theme.
The series of attractions will be led by Chris Pelajo.
“It is a pleasure to command this stage, which will bring together people with a communication perspective in favor of live marketing and present, live, the winners of the AMPRO Globes Awards”, highlights the journalist, Chris Pelajo.
Check out the shortlist:
Vertical Business
Creative Business Transformation
Agncia | Case | Client |
AKM PERFORMMA | FAVELA POWER | CARRYING SICKLES |
BATUQUE PROMO | DYNAMIC CASHBACK | WHIRLPOOL |
MKT House | Promotion Together They Cause Double | Reckitt |
MKT House | See Pisadinha Promotion | Reckitt |
SCORE GROUP | Beer Brahma Refill in Outback | Ambev/BRAHMA & Blooming Group/OUTBACK |
LAND | Pride Card | Bank of Brazil |
LAND | Global Carbon Market | Bank of Brazil |
LAND | #ForMoreWomenInTech | Bank of Brazil |
Best Brand Building
Agncia | Case | Client |
ATHENS COMMUNICATION | Heineken Nature Band | Heineken do Brasil |
BATUQUE PROMO | Let’s Rock the Break | Nestl / frictions |
DM9 | Stranger Bunker | Burger King Brasil |
END TO END | By not Dicionrio | sportv |
Group TV1 | Amstel – Call me by my name | Amstel – The Heineken Company |
PHOCUS | Dona Snia | Equatorial Group |
LAND | Pride Card | Bank of Brazil |
LAND | #ForMoreWomenInTech | Bank of Brazil |
Best Product Launch
Agncia | Case | Client |
AVANTGARDE BRAZIL | Launch of the New Nissan Sentra 2023 | Nissan do Brasil |
California | Surprising Combinations | Brahma (Ambev) |
DM9 | SpongeBob – BK Slot | Burger King Brasil |
DM9 | One Photo | Leica |
DM9 | Stranger Bunker | Burger King Brasil |
Group TV1 | Rampage – The Ride Experience | Stellar |
LAND | Pride Card | Bank of Brazil |
FLY | BORN READY – Jack Daniels e Coca-Cola | Coca Cola |
Best Integrated Communications Campaign
Agncia | Case | Client |
ATHENS COMMUNICATION | Devassa Carnavero | Heineken do Brasil |
BATUQUE PROMO | Let’s Rock the Break | Nestl / frictions |
DM9 | Stranger Bunker | Burger King Brasil |
END TO END | By not Dicionrio | sportv |
MKT House | See Pisadinha Promotion | Reckitt |
PHOCUS | Dona Snia | Equatorial Group |
PHOCUS | Mutuca | Equatorial Energia |
Vertical Consumer
Best Idea or Concept
Agncia | Case | Client |
ATHENS COMMUNICATION | Heineken Nature Band | Heineken do Brasil |
BATUQUE PROMO | Let’s Rock the Break | Nestl / frictions |
California | So Z will know | Z Delivery (Ambev) |
DM9 | Stranger Bunker | Burger King Brasil |
MKT House | It all starts with an inspiration and Bic in hand | Bic |
THE MARKET | Heinz Tattoo Ink | Heinz |
LAND | Pride Card | Bank of Brazil |
LAND | #ForMoreWomenInTech | Bank of Brazil |
Best Brand Experience
Agncia | Case | Client |
ATHENS COMMUNICATION | Heineken Nature Band | Heineken do Brasil |
ATHENS COMMUNICATION | Heineken Rock in Rio | Heineken do Brasil |
AVANTGARDE BRAZIL | Launch of the New Nissan Sentra 2023 | Nissan do Brasil |
RED DOOR AGENCY | Heineken Village | Heineken |
THE MARKET | A Place in the Sun | Dove |
YOUR NAME ON THE STREET | Sustainability Show | Suzano |
FLY | BORN READY – Jack Daniels e Coca-Cola | Coca Cola |
FLY | I Am The Mountain | Amstel |
GURU 360 | 37 OKTOBERFEST BLUMENAU | spade |
Best in-person, virtual or hybrid event
Agncia | Case | Client |
ATHENS COMMUNICATION | Heineken Nature Band | Heineken do Brasil |
ATHENS COMMUNICATION | Heineken Rock in Rio | Heineken do Brasil |
AVANTGARDE BRAZIL | Launch of the New Nissan Sentra 2023 | Nissan do Brasil |
DM9 | Stranger Bunker | Burger King Brasil |
FLOWXO ADVERTISING | Launch of the new 6 o’clock soap opera – Fuzu | Rede Globo |
RED DOOR AGENCY | Heineken Village | Heineken |
LAND | BB tree (Rio 2C) | Bank of Brazil |
LAND | Pride Card | Bank of Brazil |
LAND | BB Women’s Day | Bank of Brazil |
LAND | Global Carbon Market | Bank of Brazil |
LAND | #ForMoreWomenInTech | Bank of Brazil |
FLY | BORN READY – Jack Daniels e Coca-Cola | Coca Cola |
WORLD SURF LEAGUE | From: Day Off To: Day En – How the WSL subverted the rules of nature and brought everyone into surfing | World Surf League |
Best Promotion
Agncia | Case | Client |
BATUQUE PROMO | Let’s Rock the Break | Nestl / frictions |
MOMENTUM | Golden Pipoquinha | Sky TV |
MKT House | See Pisadinha Promotion | Reckitt |
SCORE GROUP | Beer Brahma Refill in Outback | Ambev/BRAHMA & Blooming Group/OUTBACK |
SCORE GROUP | I promote Bud Te Leva for a glass | Ambev/Budweiser |
MARCATIVA FLOW | LABCHECAP FOR CHRISTMAS | LABCHECAP |
Vertical Content
Better Use of Public Relations
Agncia | Case | Client |
California | Surprising Combinations | Brahma (Ambev) |
California | So Z will know | Z Delivery (Ambev) |
DM9 | Cost of Gold | Urihi Yanomami Association |
END TO END | @palmeiras not found | Month of S & Palmeiras |
MKT House | It all starts with an inspiration and Bic in hand | Bic |
PHOCUS | Espia, te orienta e no te afoba | Vale |
PROS AGNCIA DE COMUNICACAO LTDA | Feel what’s going on in the series firsthand | The Apothecary |
PROS AGNCIA DE COMUNICACAO LTDA | Love that transforms, Father’s Day 2022 | The Apothecary |
LAND | Pride Card | Bank of Brazil |
FLY | BORN READY – Jack Daniels e Coca-Cola | Coca Cola |
Best Entertainment Action
Agncia | Case | Client |
ATHENS COMMUNICATION | Heineken Nature Band | Heineken do Brasil |
DM9 | Cost of Gold | Urihi Yanomami Association |
DM9 | Stranger Bunker | Burger King Brasil |
END TO END | @palmeiras not found | Month of S & Palmeiras |
RED DOOR AGENCY | Heineken Village | Heineken |
LAND | Vitrine Brasil – Immersive plugs of Brazilianness | Bank of Brazil |
Best Branded Content, Social or Influencer Action
Agncia | Case | Client |
California | Surprising Combinations | Brahma (Ambev) |
California | So Z will know | Z Delivery (Ambev) |
DM9 | Cost of Gold | Urihi Yanomami Association |
END TO END | By not Dicionrio | sportv |
END TO END | @palmeiras not found | Month of S & Palmeiras |
PHOCUS | Maninhos waters | waters of Manaus |
PROS AGNCIA DE COMUNICACAO LTDA | #DANCINHANOPOSTO | Vibra Energia – Petrobras Stations |
PROS AGNCIA DE COMUNICACAO LTDA | MINES IN THE GAME | Kimberly-Clark – INTIMUS |
LAND | Pride Card | Bank of Brazil |
Best Sponsorship Activation
Agncia | Case | Client |
AGNCIA OF COURSE | MILLES IFOOD TOBOG – SO JOO DE CARUARU | Ifood |
ATHENS COMMUNICATION | Heineken Nature Band | Heineken do Brasil |
ATHENS COMMUNICATION | Heineken Rock in Rio | Heineken do Brasil |
ATHENS COMMUNICATION | TikTok no Carnival | TikTok Brazil |
Group TV1 | Amstel – Call me by my name | Amstel – The Heineken Company |
SALLERO | Heineken 0.0 + Running Land | Heineken |
LAND | BB tree (Rio 2C) | Bank of Brazil |
LAND | Pride Card | Bank of Brazil |
ALL. | Ita no Rock in Rio 2022 | Ita |
V3A | FEEL THE CALL OF THE OCEAN | NATURA KAIAK ACTIVATION ON VIVO RIO PRO 2022 | Nature Piers |
FLY | I Am The Mountain | Amstel |
Vertical Trade
Best Incentive Campaign
Agncia | Case | Client |
AGNCIA DIGI | CHAMPIONS SELECTION | COCA COLA |
AGNCIA DIGI | TIM T ON THE NETWORK | TIM CELULAR SA |
BATUQUE PROMO | Timaco | COCA COLA |
California | So Z will know | Z Delivery (Ambev) |
NETZA | PVM Connect | Perfetti Van Melle |
PHOCUS | Stories we can avoid | Vale Global |
RODA TRADE | VIBRA 2022 Challenge Program | Vibra Energy |
Best Trade Marketing Execution
Agncia | Case | Client |
BRANDWORKS | Brahma – Barbecue Project | Ambev |
SCORE GROUP | Beer Brahma Refill in Outback | Ambev/BRAHMA & Blooming Group/OUTBACK |
SCORE GROUP | I promote Bud Te Leva for a glass | Ambev/Budweiser |
Best Trade Marketing Campaign (Multichannel)
Agncia | Case | Client |
DM9 | SpongeBob – BK Slot | Burger King Brasil |
DM9 | Stranger Bunker | Burger King Brasil |
PROMOTE UNLIMITED | Which of So Joo | Caixa Econmica Federal |
SCORE GROUP | Beer Brahma Refill in Outback | Ambev/BRAHMA & Blooming Group/OUTBACK |
SCORE GROUP | I promote Bud Te Leva for a glass | Ambev/Budweiser |
SIOUX 1876 | MEOW-DOTA | NESTL – FRISKIES |
Best Brand Loyalty Campaign
Agncia | Case | Client |
California | So Z will know | Z Delivery (Ambev) |
SCORE GROUP | Beer Brahma Refill in Outback | Ambev/BRAHMA & Blooming Group/OUTBACK |
LAND | Pride Card | Bank of Brazil |
LAND | Two Champions Cup | Bank of Brazil |
LAND | #ForMoreWomenInTech | Bank of Brazil |
Best B2B Campaign
Agncia | Case | Client |
BRANDWORKS | The Hub Ambev – Ano II | Ambev |
FIBRA.ag | International Business Forum for Racial Equity | MOVER and Business Initiative for Racial Equality |
HANDS | GOOGLE BLACK FRIDAY | GOOGLE BRASIL INTERNET LTDA |
HUB BRAZIL | TikTok For You Summit | ByteDance |
Motivare Marketing | Creative Collective 2022 – Doha | Portobello Shop |
LAND | Global Carbon Market | Bank of Brazil |
Serbian
AMPRO 30th anniversary event and AMPRO Globes Awards
December 11, 2023
Blue Note | Av. Paulista, 2073, Bela Vista – So Paulo (SP)
Buy your ticket at official event website
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