In partnership with Suba, the company’s campaign has the motto “End of the year without hindrance”
Amanco Wavin signed its first institutional campaign in partnership with SUBA. With the motto “End of the year without hindrance”, the initiative presents difficulties and domestic conflicts related to end-of-year renovations.
The campaign features the voice of Galvo Bueno narrating funny situations that usually happen in different homes. The visuals of the stories are illustrated by Rafaella Tuma.
“Our intention was to convey common everyday situations. Leaving the traditional formats for creating campaigns for the sector, we want to be bolder and have greater relevance with this campaign now at the end of the year. This way we create a connection with consumers who they begin to hear Galvo’s voice beyond football stadiums and sports arenas in an unprecedented way and which reinforces that Amanco Wavin is the right choice to renovate with quality”, stated Fbia Guerra, Marketing Manager at Amanco Wavin.
The content will be broadcast on the official networks of Amanco Wavin, Galvo Bueno and Rafaella Tuma. The two reels feature end-of-year troubles, narrated in football jargon, showing the relationship between husband and wife in the classic dispute over who will wash the dishes.
“By inviting two talents from such different generations and backgrounds, one established on TV, the other on social media, we embraced the brand’s wide spectrum of consumers, which range from young digital natives to more mature people who grew up and lived a large part of their relationship with sport mediated by broadcasts narrated by Galvo. This unlikely combination brought more freshness and entertainment to a segment so important to Brazilian homes”, explained Fabiana Bruno, founder and CEO of SUBA.
