In 2024, Gisele Bndchen will be together again Colcci, a brand where he spent more than 10 years and where he made his big farewell to the catwalk in 2015. The bermodel, star of the brand’s premium jeanswear line (Iconic), landed in So Paulo to photograph the Autumn/Winter 2024 campaign, ‘Colcci Manifest’, in a New York atmosphere. With styling signed by Rita Lazzarotti and beauty by Henrique Martins, Gisele was photographed by Lufr and making-of photos by Pedrita Junckes.
Alongside model Marlon Teixeira, the model stands in the middle of the iconic yellow taxi with the original New York license plate and a newsstand full of magazines printed with her face for Colcci, with the aim of celebrating her protagonism on the press covers global and lasting partnership with the Brazilian label.
The return of the best-known Brazilian model outside Brazil also marks a new moment for the Santa Catarina brand, which exports its famous denim, 100% national, to more than 22 countries. With an eye on the environmental impacts generated in the manufacturing of jeans, most of the pieces go through sustainable processes, saving 1.1 million liters of water in laundry methods and resulting in 100% of the water used being reused. Furthermore, 100% of the energy used by AMC Txtil is renewable and since 2019 the company has totaled 626,813 TCO2 (data from Ludfor Energia LTDA).
*Cover photo: Pedrita Junckes/ Colcci
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