With Grazi Massafera, Ivete Sangalo and Bianca Andrade, piece signed by Outpromo
L’Occitane au Brsil presented its Christmas campaign for this year, which aims to honor the originality, spontaneity and radiance reflected by the Brazilian people.
Signed by Outpromo, the play entitled “The perfect borogod, perfect to be a gift” starring Grazi Massafera, Ivete Sangalo and Bianca Andrade.
“Our idea was to create a tropical Christmas tree, with its trunk in the shape of our brand icon, and that would be the face of Brazil. Whether with our exclusive formulas or with our commitment and socio-environmental responsibility in the country, we want to continue to to praise Brazilian culture and energy in our communication”, said Andr Abramo, Head of Communication and Brand of the L’Occitane Group in Brazil.
