Signed by UM, Mediabrands’ specialized business unit, the action allows the brand’s customers to compete for a trip
Rayovac presented its Christmas campaign for this year, entitled “The Power of Santa Claus”.
Signed by UM, Mediabrands’ specialized business unit, the action allows the brand’s customers to compete for a four-day trip to one of the following destinations: Rio de Janeiro, Fortaleza, Macei, Florianpolis, Manaus and Foz do Iguau.
The initiative proposes that, when purchasing any product from the brand, customers access the campaign website and register the purchase. After registering, he must play the ‘Rayovac Challenge’ to accumulate points. At the end, the 10 highest scores during the participation period will be awarded.
“In addition to giving those selected a super trip on which the winners can choose the destination, the campaign also provides fun for consumers with a retro-style game for the whole family. Our goal is to bring this closer to consumers during the Christmas period” , said Julia Borges, Brand Manager at Energizer.
The campaign is being run on physical channels with POS material, advertisements on various digital channels such as social networks, Google, OOH and influencers.
