A Nikethrough Phys (official distributor of the brand in Brazil), announces the official launch of its application in Brazil, the Nike App, with the aim of providing personalized access for consumers, through products, services and exclusive benefits for members. Using the new channel, the brand wants to further accelerate its culture of innovation by leveraging digital touchpoints that provide an even closer experience between Nike and the consumer, in addition to contributing to making sport increasingly present in everyday life. people’s daily lives, whether through products, experiences or services.
We know that our consumers are loyal to the brand, interested in exclusive benefits and anticipated news, so we researched and developed an app to bring the latest from the Nike ecosystem. This is a way to connect even more with the public and present the sport in a light and enjoyable way in each person’s daily life, highlights Gustavo Viana, Marketing Director at Fisia, Nike’s official distributor in Brazil.
Early access and promotions
Nike will provide a 10% discount coupon for users to make their first purchase in the app, simply enter the code “FIRSTCOMPRA” in the area designated for the coupon, before completing the process.
In addition, Nike App users will have privileged access to the brand’s latest innovations and will be able to enjoy exclusive discounts on commemorative retail dates, such as Father’s Day, Mother’s Day, Children’s Day, Black Friday and Christmas. Even before it is available on traditional channels, such as Nike.com, physical Nike stores or partner retailers, app users will be the first to receive notifications to find out what’s new and secure some of the brand’s most coveted products and collections.
In addition to providing access to products, the Nike App offers the best content related to various topics. Users will have access to training, health and wellness tips, campaigns and athletes. The application will be a complete source of information and motivation to help users achieve their sports goals.
Easy access to the Nike digital experience
The new application will also provide the brand’s best digital experience, directly on your devices. smartphones. With just a few taps, users can explore products, receive updates on launches, purchase exclusive items and access content relevant to their active lifestyle. The app is designed to offer convenience and accessibility, allowing consumers to always have Nike at their fingertips.
Nike App will be available for download Free on Android and iOS platforms, which will allow users of both operating systems to enjoy the brand’s full experience.
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