This year’s Brazilian Assa has already secured the title as one of the craziest, most insane and unpredictable in recent times, with four teams with a chance of competing for the title and another six fighting not to fall. Knowing the passion of the fans, it is now time to shout “champion!” or to breathe a sigh of relief at having escaped relegation, the Z Deliverybigger app drinks delivery company in the country, created ‘Z te Escuta’, a virtual fan that will interact and connect with fans to hear their post-game compliments or complaints, and also release coupons with free shipping during the 37th round of the championship, which starts this weekend.
The fun action created by the creative agency Gamewill transform the bot from Z to that friend from the football group who also loves talking about his team and who makes a point of participating in the post-game review. ‘Z te Escuta’ will interact, listen to celebrations and lamentations, in addition to releasing free shipping coupons for purchasing Brahmabeer sponsor of the Assa Brazilian Championship, always highlighting the importance of conscious consumption of alcoholic beverages.
“With Z Delivery we want to be present in moments of fun, and football, which is part of Z’s DNA, is a great moment of connection with our consumers. Therefore, we are committed to strengthening national football, not just as spectators, but as an integral part of this exciting experience. The innovative action of ‘Z Te Escuta’ is a tangible expression of this commitment, providing fans with a unique way of transforming their post-game emotions into special moments, guaranteeing a cold, fast and low-price Brahma. Z Delivery at Ambev, Thais Azevedo.
For the CCO and founder of the Jogo agency, Matias Menendez, ‘Z te Escuta’ aims to create a more emotional connection between Z and consumers who are football fans, providing a space to express emotions and, at the same time, enjoy of a cold beer to celebrate.
Every fan likes to complain, but not everyone wants to hear these complaints. That’s why we created ‘Z te Escuta’, to transform fans’ outbursts into free shipping. A provocative idea that combines the unprecedented Brazilian context, a insight true fans and technology to create something fun, said Menendez.
With just two rounds left in the championship, ‘Z te Escuta’ will start the review with the fans this weekend. “Z… I need to vent. How do I do it?” Calm. To activate the chatbotjust stay tuned on the social networks of Z Delivery, Brahma beer and football profiles on Instagram, which will inform you how to activate Z’s virtual fan. In addition, the brand will send messages through the app itself.
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