Andr França will leave the agency from March 1st of next year
Until now, COO and CSO of WMcCann, Renata Bokel will have a new challenge from March 1, 2024: the executive will take on the role of CEO of the agency. Bokel takes over from Andr Frana, who had been in the position since April 2021, and leaves the company.
Bokel joined WMcCann in 2019 as CSO and, in 2022, assumed the role of COO.
Bento’s mother, the new CEO is also a lawyer by training, specialist in Environmental Law, with an MBA in Marketing from UFRJ.
He has a career spanning more than 20 years as a strategist for large brands in agencies and relies on the experience in technology and data acquired during his time at IBM as Head of Consumer Engagement for Latin America.
The executive was a judge at Cannes in 2019 in the Creative e-commerce category.
