Allex Baptista, CEO of IMMakers 4ds. (Photo: Personal Archive)
Created by advertiser Allex Baptista five years ago, IMMakers 4ds, a leader in digital media solutions, grew more than 800% in this period, with the realization of jobs creative and varied solutions in digital marketing. With a portfolio of 650 clients, in five years it has carried out more than 2 thousand campaigns, and is expected to close this year with 500 jobs handed out.
This growth was anchored by a staff of 41 employees. Currently serves clients such as: safe harbor, ESPM, Nestle, How much, Yp, SENAC, Hey, Nonstop, Getnet, Renault, Honda, Pfizeramong others, using its mix of solutions such as: influencer marketing, performance and Hyperlocation tools, Wifi, Push Premium, Audio Ads, Games Ads and Rich Media Formats.
IMMakers 4ds has a diverse team made up of experts in the digital world, many with more than 20 years of practical experience in various digital marketing strategies. Allex Baptista relates growth during these five years to the team’s commitment.
At the time, I thought about creating something more complete, offering not only projects in programmatic media, but also solutions involving new areas of digital marketing such as growth and influencers. The growth is due to the professionals who work with us, who really get involved with the objectives and needs of our clients and this goes beyond the use of technology”, declares Baptista.
A highlight of the current moment is the adoption of Artificial Intelligence in its processes. The objective is to speed up deliveries, without compromising quality on various platforms, from push ads, gamesCTV, DOOH and influencers.
The use of AI facilitates the management of campaigns that combine multiple company services. We want to simplify our clients’ daily lives, making it easier to manage complex campaigns”, says Baptista.
Among the benefits of AI, Marcus Garcia, COO of IMMakers 4ds, highlights: automation, real-time analysis, identification of trends, constant monitoring and full integration since with AI it is possible to unite different platforms, simplifying the management of complex campaigns .
Allex Baptista and his partners, Flavio Beannucci and Marcus Garcia, also launched the companies Ada Influencers, focusing on influencer marketing, and The Sauce, for social media and creative work.
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