With the piece, the company wants to raise awareness about the disguised rebate
Swile announced the launch of a campaign on LinkedIn starring presenter Cristina Rocha, from the program “Casos de Famlia”.
Created to generate greater awareness around disguised rebates, a practice prohibited by Decree No. 11,678/23, the company presented “HR Cases” which brings short testimonials that exemplify how rebates can be offered, showing why this type of offer can be harmful to companies.
Our intention is to show HR professionals in a didactic and humorous way how harmful rebates can be, illustrating a complex topic in a light and clear way, explained Bea Vettorazzo, senior Creative Copywriter at Swile.
The campaign will be shared on LinkedIn to generate greater awareness in the corporate environment, using more popular and humorous language.
