In 2023, or Publicis Groupe became the second largest holding of communication in the world, a result of the focus in recent years on data and technology, connected media and creativity. With the aim of aligning itself with global strategies, the company communicates changes in leadership in Brazil, including the national command of Leo Burnett Tailor Made and the creation of the new position of Chief Operating Officer (COO) in the group.
To eat, Fernando Diniz to become Chief Executive Officer (CEO) of Leo Burnett Tailor Made. Diniz had been at DPZ for seven years, and was responsible for two phases of major transformation and restructuring of the agency.
Leo Burnett is an agency with a remarkable culture, widely recognized for its strengths in strategy and creation. There is no better legacy than this to help clients with their challenges, comments Diniz, who has a career as a multi-strategist in several agencies.
At Leo Burnett Tailor Made, Diniz has the support of Fbio Brito on your team. Brito has already worked at the agency as Regional Director and Business VP, and now takes on the position of COO. While Diniz’s career is marked by strong performance in managing companies undergoing transformation, being one of the first professionals in the advertising market to work in digital and being part of the board Starting from F.biz, Brito has been working in the data and CRM area in recent years. In advertising agencies, he worked at Dentsu and McCann.
My return to a leadership position at Leo Burnett is a reunion with the brand that believes in transforming human behavior. My time in a data and CRM consultancy will reinforce the vision I have about the market’s need, which is to increasingly combine data in favor of creativityhe highlights.
J Andra Fernandes, senior Marketing & Business executive with a 29-year career, takes over as Chief Operating Officer (COO), a new position in the group. Under her management will be the areas of Marketing, Technology, Operations, Strategy and New Business. Your background mixes stints at large companies, such as Ambev and Kraft Heinz, startups technology and advertising agencies, such as Africa and DM9.
My focus at Publicis Groupe Brasil will be on business and operations. We have the most complete range of services on the market and the management of this operation needs to work like clockwork. I’m excited about the new challengehe states.
Publicis Groupe is a world leader in communications and operates at all stages of the value chain, from consultancy to execution, combining marketing with the digital transformation of companies and operating in more than 100 countries. Still as part of the national changes, the group says goodbye to former CEO Marcelo Reis.
To Marcelo Reis, I thank you for your long career in the group and for the legacy you leave in the people and brands you touched, I wish you success in your new journey. I am confident that the new leadership will strengthen Publicis Groupe’s operations in Brazil, increasingly connecting us with all of Publicis Groupe’s capabilities. holding. We want to bring innovation to the market faster, positively impacting our clients’ businesses, says Gabi Onofre, CEO of Publicis Groupe Brasil.
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