Action was developed by the agency 11:21 and the films by Cinerama Brasilis
The new Rio Carioca beer campaign relied on gum jingles for the action that focuses on this year’s summer. Developed by 11:21, the films show scenes of products, labels and packaging to the sound of jingles of the most Brazilian rhythms.
The pieces show, with great humor, how Rio Carioca matches any rhythm. The editing shows exactly that, the scenes seem like they were made especially for each song.
Pagode, Rap, Sertanejo Raiz, Bossa Nova and Forr are the five films that make up the campaign, which goes live in December on digital and social media and runs until Carnival.
The production of commercials for Cinerama Brasilis, directed by Mário Nakamura.
