Film reinforces feelings such as love and unity; music will be available on streaming platforms
Magalu exalts good feelings, such as love and unity, in its institutional campaign for Christmas 2023. The style chosen for the soundtrack was gospel, which is one of the most listened to by Brazilians today. The song rescues the greatest message left by the first Christmas: love everyone
And the film translates this message of love and compassion. The Guiding Star points to where everyone has to go. Dozens of families carrying their own lights head towards the tree, which represents life.
For Nizan Guanaes, who helped design the Christmas campaign with NIdeias, the film summarizes what is most special about the date. “The world is in need of faith, to rescue the values of Christmas, of family together, of setting up a tree and a nativity scene. That is the spirit. And I know that Magalu symbolizes all of this: faith, family and values”
The song composed especially for the Magalu campaign, which will be called A Paz, will be available on all streaming platforms.
To complement the marketing campaign, broadcast on the main TV channels and digital content platforms, Magalu will also use a team of digital influencers.
