The motto is ‘Our history is found here’
Starring Brazilian families, Hering’s campaign for Christmas 2023 celebrates the plurality of colors, genders, generations and their diverse meanings. With the motto ‘Our history is found here’, different stories are told, the common thread being the importance of being with the people you love.
Right at the beginning, to the sound of a special version of Dancin Days, the concept of family is presented in different ways. Whether through a baby waiting to experience his first Christmas, or through many other diverse characters of various ages and relationships.
The film also encompasses all the symbolism that this magical date is capable of inspiring in Brazilian homes.
“The main objective of the film’s concept was to convey the brand’s specific values and highlight the importance of celebrating each moment together, with love and great joy,” said Fabiola Guimares, Hering brand director.
