Created by David, the piece will be broadcast on TV, portals and OOH, in addition to permeating the digital and physical presence of the 14 shopping malls and two outlets
Iguatemi launched its campaign for Christmas this year following the concept “We Are What We Live” and aims to show that the date can be celebrated in a light and fun way, as well as highlighting the value of time and the importance of connection with who loves each other.
The piece, developed by David, stars Malu Borges and shows the influencer shopping until, due to an oversight, she leaves one of her purchases behind.
The box travels through the mall corridors, passing through the mall’s Christmas scenes until finding Marcia, the protagonist’s mother, and her husband, João. Finally, the campaign is signed with the phrase “The Magic of Christmas We Are Together”, reinforcing the charm of time spent with family.
In addition to the main film, the communication also includes two more films that reflect the stories told in the Valentine’s Day and Father’s Day campaigns.
The broadcast will take place on the main TV platforms, portals and OOH, in addition to permeating the digital and physical presence of the 14 shopping malls and two outlets of the Iguatemi network, and the Iguatemi 365 e-commerce.
The production was carried out by Kaus, with the vision of director Cris Streciwik and music by Cabaret Studio.
