Created by Africa Creative, the piece aims to inspire people to be agents of time
After the launch of the new brand that kicks off the 100th anniversary celebrations, Ita Unibanco presented its new campaign to reinforce the “Made of the Future” concept.
With the aim of strengthening the message, the piece developed by Galeria brought together a team of historical icons such as Madonna, Jorge Ben Jor, Ronaldo Nazrio, Fernanda Montenegro, Ingrid Silva and Marta to inspire people to be agents of time.
Being made for the future, having the ability to go through the times and remain relevant, reinventing yourself. This movement is an invitation for everyone to be inspired and value time, longevity and the legacy that each person builds in their lives, said Thaiza Akemi, Marketing Superintendent.
The chosen team of personalities received the mission of representing the idea of the future and bringing the concept closer to people’s lives. Throughout the film, they are divided to give the following message: I am not old. I’m all ages. about who I am. About how many I am. I never stopped being born, born and born. I transformed myself many times to be myself. I continue to emerge on stages for the next generations of fans. Your parents know me. You know me. Your children’s children either know me or they haven’t been born yet. And I will be there. Today, tomorrow and for the next 100 years. I am made of the future.
