Created by Lew’Lara\TBWA, ‘Adopt a Christmas Audio’ proposes adopting a Secret Santa audio, which includes blind people and people with low vision
One of the main institutions that works on the social inclusion of blind and visually impaired people, the Dorina Nowill Foundation presented ‘Adopt an audio’, replacing traditional Christmas letters with audios.
Created by Lew’Lara\TBWA, this year, the action takes on a more celebratory tone, through the initiative of adopting a secret friend.
Until last year, Fundao Dorina made available, through the ‘Adopt an Audio’ platform, audios of people served by the institution so that their Christmas requests could be adopted by people who identified with their profiles and desires.
Several requests were answered over these three years, and countless experiences and emotions were exchanged.
This year, the dynamic is related to what is already considered a tradition of the time: the secret friend. In the game, it is customary to physically describe the secret friend so that the other participants can guess who it is. Based on this, Fundao Dorina and Lew’Lara proposed describing their secret friends through emotions, tone of voice and other senses.
A secret friend was held with 49 participants, including children, young people and adults. When they met their secret friends, they described them and indicated their desires in audios that were inserted into the platform and made available to the general public for adoption.
