A Lindt, a premium chocolate brand, debuted the Lindor Christmas Parade, at Parque Villa-Lobos, last Sunday (3). The event, which will continue during the weekends of December, will feature parades and giveaways to the public.
With free entry, the performances will take place along the park’s main street, which is also the place chosen to host the city’s large tree, and will be led by more than 24 dancers and circus performers, who will bring to life characters such as ballerinas, little soldiers and fairies, accompanied by by Christmas lights and music.
After each parade, the public will have the opportunity to take photos with the artists and taste traditional Lindor truffles, with a creamy filling and red packaging. The Lindt campaign foresees 12 presentations, always held on Saturdays and Sundays, until December 23rd. The parades take place at two times, at 5:30 pm and 7:30 pm. The brand expects to receive an audience of more than 60 thousand people throughout the month.
“This is one of several activations we are doing with Lindor this Christmas, all aligned with our mission, to delight Brazilians with our chocolates. The success of the Christmas Parade last year motivated us to repeat the event this year. It was exciting to see the audience, of all ages, enchanted by the presentations”, says Renata Sato, Marketing Director at Lindt in Brazil.
Serbian
Lindor Christmas Parade
December 9, 10, 16, 17 and 23, 2023
s 17h30 e 19h30
Villa-Lobos Park |Av. Prof. Fonseca Rodrigues, 2001, Alto de Pinheiros So Paulo (SP)
Free entrance
*With information from Exame/ Cover photo: Disclosure/ Lindt
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