Brands come together to promote the new animation “Wish: the Power of Desires”
Boticário and Disney come together to bring the premiere of the new animation “Wish: the Power of Desires” to Brazil. The partnership will feature two preview moments, one alongside the NGO Make-A-Wish Brasil and the other with journalists, celebrities and influencers.
The film will have its first screening in the country reserved for Make-A-Wish Brasil children, at the Disney office cinema in São Paulo. This initiative is a way of celebrating the power of dreams and desires, present both in the film and in the routine of children benefiting from the NGO.
Afterwards, the brands prepared the second moment for 1,500 guests, including influencers, celebrities and the press, who will be able to watch the entertainment in advance in an exclusive premiere. Boticário and Disney will bring together interactive activities for the public present, such as a panel to write participants’ wishes in the stars, as well as some dedicated photo opportunity spaces.
For Marcela De Masi, director of branding and communications at Grupo Boticrio, the partnership materializes the love and care that have been part of the beauty brand’s DNA for more than four decades, strengthening a genuine connection with consumers of all generations.
In addition to the event, Boticário also presents the Disney Wish limited edition children’s line, with a portfolio that seeks to invite children to exercise creativity, encouraging belonging to the title’s plot.
