The use of digital tools and operating systems is increasingly common, such as the recent prominence of artificial intelligence (AI)
Nowadays, there is a constant and accelerated search for new management strategies by agencies with the aim of increasing and improving results. Much of this reformulation process is linked to the advancement of digital technology, with emphasis on artificial intelligence (AI).
Marcelo Namura, chief strategy & operations at the Bold agency, explains that in a world characterized by rapid transformations, with the need for brands to be increasingly connected and cultural appeal dictating conversations with consumers, it is essential to orchestrate a work model that can respond to this reality.
Completing 15 years in the market, Bold has a strong focus on data and has sought, through its own methodology, to explore more and more ways of bringing and studying results. To achieve this objective, the agency created DIKA (Data, Information, Knowledge and Action). Nomura says that all this information is used from end to end, in a circular, transversal process, always analytical and strategic.
It is a methodology that we have implemented and are perfecting over the last two years and aims to transform data into information, knowledge into action. an operational model for building hubs for brands that can be agile and at the same time ultra-specialized in current challenges. Passing through three strategic pillars, data & strategy, creative & content and business & operations. Where all situational pillars of brand perception, territories, social context and effectiveness in communication are evaluated and treated in a unique way for quick decision-making and creation of actions that bring effectiveness to the objectives of the brand and its business.
Today, with the integration of the areas of data, planning and brand reputation, together with the methodology, the agency has managed to optimize its processes and increase efficiency in delivering results, guarantees Nomura.
Nowadays, there are a myriad of methodologies that an agency can use, thanks mainly to digital advances. Eduardo Mota, partner and director of operations and finance at Innova AATB, says that the use of technology at work, whatever it may be, is part of the agency’s culture. We are aware that change is constant and, therefore, we are open to studying and testing new platforms and features all the time, as what works today will certainly not be the same in 1 year, he says.
Read the full story in the December 11, 2023 edition
(Credit: Photo by Seth Schwiet at Unsplash)
