Commercial package for the “Paris Brasa!” initiative be presented to the market this Thursday (14)
Play9, in partnership with the Brazilian Olympic Committee (COB) and YouTube, assembled a team of important influencers such as Podpah, Matheus Costa, Valen Bandeira and several others to cover the 2024 Paris Olympic Games.
The “Paris Brasa!” project, developed in branded content format, will show behind the scenes and interesting facts about Team Brasil’s participation throughout the competition and, to this end, will feature live programming promoted by the sponsoring brands on the team’s home page. YouTube.
“We are very excited about this coverage that will mix sport, emotion and fun. The audiences of each of the influencers are complementary, captive and gigantic. Our idea is a multiplatform digital occupation”, stated Joo Pedro Paes Leme, CEO and co-founder of Play9.
Furthermore, the executive also confirmed that the content will be spread to other platforms such as TikTok, Instagram and X (formerly Twitter) to reach the goal of 1 billion views throughout the Olympics. Content deliveries will be daily, published every hour by at least one of the project’s partner influencers and replicated by the pages that make up Onda Digital. operation of Play9 and MField.
“Being part of an action that involves the biggest competition on the planet is a source of great pride for Podpah. It’s a project that has synergy with our way of thinking because we’re going to produce content our way and how our audience likes and identifies. We want to put the Brazilian fans are closer to our athletes and further increase the connection between them”, said Victor Assis, CEO of Podpah.
The project’s commercial package will be presented to the market this Thursday (14), at Play9’s headquarters, in Rio de Janeiro. At the event, the entity’s sponsors will learn the details of the project and the negotiation of quotas will have support from the Google sales team, including media results guaranteed by the total investment in the deliveries.
During the competition, Play9 will have 60 people in Paris in addition to another 40 in Brazil. In total, the coverage will last 22 days, added to the pre-Olympics actions that should be started in April by the influencers.
In addition to Igo and Mtico, from Podpah, Valen Bandeira and Matheus Costa (in partnership with his father and faithful squire “Seu” Z), Daniel Braune, Fbio Cruz, Rafa Tuma and Lulu are also confirmed in the project.
“In addition to attracting different audiences, this is an opportunity for brands to be part of the most diverse moments in which of is consuming content from the Olympics and to have a genuine approach with creators, audiences and Brazilian athletes. Among the commercial deliveries, in addition to the home page of YouTube During the period of the Olympic Games, brands will have a presence on channels of the different types of the event and deliver content produced by creators”, concluded Alessandra Gambuzzi, director of Commercial Packages and Content Solutions at YouTube Brazil.
