It marks the presence of the “Arena Heineken” at the event to be held from May 17th to 19th, 2024, in So Paulo
Heineken confirmed its presence at the 2024 edition of C6 Fest, an event that will take place on the 17th, 18th and 19th of May, at Parque Ibirapuera, in So Paulo.
This time, in addition to acting as the official beer of the event, the brand will also have the naming rights for the stage with the largest audience capacity, which will be called Arena Heineken.
“The continuity of the partnership with C6 Fest is another step in our path of consolidation in the events and Brand Experience segment in the country. We want to provide stories and connect our audience with unforgettable experiences. In 2023, we will sponsor more than 200 events across the country and we think it is essential that Heineken is present in cultural productions carried out in Brazil”, said Guilherme Bailo, director of Brand Experiences and Sponsorships at the Heineken Group in Brazil.
The brewery’s participation in C6 Fest takes place through the brand’s culture and sustainability platform, Green Your City and, among the sustainability actions, Heineken will take the Meu Copo Eco Heineken activation, which encourages the reuse of glasses in the consumption of Draft beer.
“Heineken aims to create unique and memorable experiences, so being present at another edition of C6 Fest, an event that brings together music and innovation, in one of the postcards of the city of So Paulo, is very connected with what we believe. We are happy to be the beer sponsor of the event, guaranteeing, once again, socialization, celebration and the presence of culture in cities”, added Beatrice Jordo, senior marketing manager at Heineken in Brazil.
