Mailson Dutra arrives to implement data intelligence in the agency’s influencer marketing aspect
Suba announced the arrival of former David, Mailson Dutra, to assume the role of vice president of data & performance.
According to Dutra, the move to the agency was motivated by the desire to implement data intelligence in the area of influencer marketing.
“We are creating action models in the area, where data is the protagonist in all stages of the process. From the curation of profiles and themes to projections and interpretation of SUBA’s exclusive indicators. Our focus is to guide the agency’s areas, our talents, partners and customers on the right path towards brand and business objectives”, stated the VP.
With 15 years of experience in data intelligence, media and performance, the executive also worked for agencies such as Isobar, Dentsu and Leo Burnett, leading data strategies that boosted communication for brands such as Burger King, Canon, Toyota, Bradesco, Playstation , Lacta, BIS and Coca-Cola.
“Suba has always been data-driven, but Malson’s arrival represents our ambition to elevate our operations to a higher level of analysis and delivery of results. In this way, we hope to not only establish a standard of excellence comparable to what is most developed in the world, how to contribute to the market having new solutions”, added Fabiana Bruno, founder and CEO of the agency.
