Developed by AlmapBBDO, the piece shows the preparation of a family for the festive dinner
Perdigo presented its campaign for Christmas this year, which aims to promote Chester as synonymous with the magic of the end of year festivities.
The play “Celebrating together has the flavor of Chester Perdigo”, signed by AlmapBBDO and produced by Jamute, shows a family on Christmas Eve as they prepare dinner and, when the father dresses up as Santa Claus to please his daughter, he is surprised by the arrival of a new member in this celebration.
For the agency’s creative duo, urea Ramon and Giullia Abreu, Christmas is full of traditions, even if they move from house to house. “We know that having the family together for dinner with Chester Perdigo is one of the traditions that are most repeated, year after year. That’s why we created a campaign that shows with love and emotion how magic is born when we spend this special day with someone we love it”, highlighted urea.
For this year, the brand also developed an artificial intelligence tool that includes a calculator to help the user plan consumption occasions that involve Chester and, from there, the AI sends the consumer recipes for Christmas dinner and tips. of recipes to make preparation easier.
Furthermore, the tool generates special messages that consumers can share with family and friends.
“The film promotes giving the first slice to someone special and the importance of family in building memories and traditions of the holidays. Christmas is a tradition, just like Chester at the center of the supper”, added Rafael Gonalez, executive manager of Perdigo.
